Today was my introduction to the world of marketing! Spent an hour reading for my Physiology exam before Peter set me to work.
The first order of the day was learning how the shop keeps in touch with their customers, and how the customer aspect of the shop software, EVE. I was surprised by the numbers of ways they use to keep customers coming back. How many other stores do you see sending texts to tell customers about sales? Exactly.
I was then tasked with analyzing some of the numbers from the customer files: how many people signed up for a certain course and that sort of thing (nothing personal, for those of you who were wondering). Three hours and a lunch break later, I was staring at a sheet of calculations and percentages. Microsoft Excel did most of the heavy lifting, but I managed to get the percentages of students signing up for a certain course, which was the point of it all.
These numbers in hand, Peter had me spend the afternoon writing target emails to get these students diving again. Lesson for the day: the fine art of being pushy enough to sell something without ending up in the junk folder. By the end of the day, I had a few solid-looking drafts that we might end up using. Not a bad for a day's work, I'd say.
I spent the night in, studying for the Physiology exam with Lois. Took a break to run, but there wasn't much more excitement than that. Hopefully the weekend will make up for the slow nights.
Yours in Selling a Lifestyle,
Robert
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